WHAT’S THE AVERAGE COST PER LEAD IN B2B MARKETING? A LOOK ACROSS INDUSTRIES

Introduction  In the world of B2B marketing, cost per lead (CPL) is a key metric that directly affects ROI and campaign planning. But not all leads are created equal—and not all industries pay the same price for them. Understanding the average CPL by industry helps marketers allocate budgets more strategically and set realistic expectations for